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Why We Started Mapping the Internet Ourselves

Because nobody else was going to give you a straight answer about what's actually available where you live.

BroadbandNow launched in 2006 to help people compare internet providers. But our mission sharpened in 2014, when we recognized a systemic failure: buying internet was confusing by design, riddled with hidden fees, and poorly served by fragmented federal availability maps.

So we set out to level the playing field by building our own independent data engine. By mapping over 100 million individual addresses and actively tracking 8,000+ rate cards from 2,800+ providers, we built a transparent platform that bypasses ISP marketing claims entirely. Our address-level audits have consistently found more coverage gaps than official federal data reflects. Today, we’re still exposing those gaps and helping millions of Americans find the exact connection they need.

The Team Behind BroadbandNow

Tyler-Cooper Bio

Tyler Cooper

Editor-in-Chief, BroadbandNow

Tyler Cooper is the Editor-in-Chief at BroadbandNow. BroadbandNow and its analytics arm, BroadbandNow Research, cover social, economic and political issues related to broadband technology such as digital inclusion, municipal broadband, telecom legislation, emerging technologies, and the impact of broadband on everyday life.

Tyler is an active speaker at industry conferences and events, such as the National Digital Inclusion Alliances Net Inclusion 2020 conference, NPR’s “In Conversation” & Broadband Breakfast’s “Broadband Breakfast Live Online.”

Tyler has more than a decade of experience in the telecom industry, and he has been writing about broadband issues like the digital divide, net neutrality, cybersecurity and internet access since 2015. Tyler’s work is internationally recognized; he has been published on sites like VentureBeat, TechRadar, Digital Trends, and The Next Web. He has also been featured in VICE, Fox News, Voice of America, and many other outlets.

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John Busby

Managing Director

John Busby is the Managing Director of BroadbandNow, the most comprehensive guide for internet service provider plans, pricing and coverage. Prior to joining BroadbandNow, John was Head of Analytics for Amazon’s grocery delivery service and responsible for business intelligence, data science and automated reporting. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex.

John began his career in product management for InfoSpace, Go2net and IQ Chart. He holds a Bachelor of Science from Northwestern University.

Deanna-Nguyen Bio

Deanna Nguyen

Senior Content Manager

Deanna Nguyen is BroadbandNow’s Content Manager. She focuses on creating well-researched content about the telecom industry and covers important issues related to broadband technology, such as the digital divide and net neutrality. Deanna also works with our team of writers to help each of them develop their own articles and research projects for BroadbandNow.

In her half-decade as a professional writer and editor, Deanna has helped to craft content for various publications and brands such as Locale Magazine, Crunchyroll, and Tokyo Journal. Her expertise is by no means limited to the broadband industry — she has also covered travel, culture, food, anime, video games, and even celebrities.

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Sherrylyn Hubilla

Senior Data Researcher

Sherrylyn oversees the data collection team. Having worked in back office support for both construction and real estate firms, she developed meticulous attention to detail. Known for her ability to multi-task with accuracy, she joined BroadbandNow in 2014 to help uphold the mission of bringing transparency to the broadband industry.

Today, she and the data team dig into every provider website and scrutinize their plans and fine print to find the most helpful information that consumers need to make an informed decision while ensuring the data presented on BroadbandNow is accurate and up-to-date.

A mom to 2 bubbly girls, Sherrylyn is located in Albay, Philippines. This typhoon-beaten province is home to the Mayon Volcano, known as the best example of a cone volcano in the world. When she isn’t collecting plans, you’ll catch her repotting plants and weeding in her front yard or stretching and doing headstands in yoga class.

Jasons photo Bio

Jason Shevik

Senior Industry Analyst

As BroadbandNow’s senior industry analyst, Jason Shevik harnesses the power of BroadbandNow’s vast data set to uncover and measure industry trends.

A graduate of the University of Minnesota with a degree in Mathematics, Jason has years of experience in data analysis. Since joining BroadbandNow in 2022, he has put that expertise to work by breaking down big facts about internet, from the growth (and loss) of certain types of broadband infrastructure to the real-world impact that trends of these sorts can have on pricing and consumer options.

alejandro-medellin Bio

Alejandro Medellin

Chief Video Correspondent

Alejandro Medellin is a tech tester and video editor for BroadbandNow. Through his expertise and hands-on testing, he provides recommendations for network devices while supplying shoppers with helpful information before they make a purchase.

Kate Fann Bio

Kate Fann

Lead Internet Writer

Kate Fann is a writer for BroadbandNow who covers all aspects of the broadband industry. With four years of writing and editing about the internet under her belt, she strives to help consumers find the best internet plan through in-depth consumer guides.

Hannah Shemke Headshot Bio

Hanna Shemke

ISP Reviewer and Router Tester

Hanna Shemke is a writer for BroadbandNow, delivering in-depth, honest reviews on internet equipment such as routers and Wi-Fi extenders. With more than a decade of professional writing and editorial experience, she champions readers above all else and aims to turn them into well-informed consumers when shopping for internet.

BroadbandNow in the News

“The site is a leader in helping people find the internet provider that best suits their needs. Under the guidance of Editor-in-Chief Tyler Cooper, the site also produces extensive research and insight about broadband.”

— PCMag

“…the FCC’s methodology relies on self-reporting by internet service providers, and this approach has been criticized as inaccurate by researchers at BroadbandNow, who estimate that 42 million Americans live in areas without access.”

— Harvard University (JCHS)

“A private sector report from 2021 found that as many as 42 million Americans (about 13 percent) do not have fixed broadband available to them… BroadbandNow Research.”

— U.S. Gov. Accountability Office

“Despite an expanding need for robust, high-speed connectivity, the customer advocacy group BroadbandNow estimates that 42 million Americans lack access to wired or fixed wireless broadband.”

— The Wall Street Journal

Trusted and Cited by the world’s leading institutions

The Washington Post
CNBC
PCMag
MIT
Nature npj Digital Medicine
GovTech

The BroadbandNow Difference


Uncompromising Transparency

We exist to expose hidden fees, restrictive data caps, and confusing rate cards so consumers know exactly what they are paying for before they sign a contract.


Data-Driven Rigor

We rely on millions of data points, verifiable speed tests, and rigorous address-level audits. We verify the facts instead of taking ISP marketing claims at face value.


Consumer Advocacy

We operate as an independent entity. Our ultimate goal is to fight for the user’s best internet experience and hold the industry accountable for closing the digital divide.

BroadbandNow

12130 Millennium Dr #600
Los Angeles, CA 90094

Contact Info

Phone: (877) 310-6770